![]() A 24 April 2013 article reported that Sweet Frog had 240 stores at the time of that writing, which would include corporate-owned, licensed and franchised locations. By the spring of 2012, it was reported that Sweet Frog had 100 stores, and expected to have 200 by the end of the calendar year Cha's goal was to have 200 Sweet Frog stores by the end of 2012. In its first 3 years of franchising, over 60 Sweet Frog stores were opened. ![]() GrowthÄerek Cha started Sweet Frog with only one restaurant in 2009, and in four years Sweet Frog had grown to over 215 stores in 25 states in the U.S., with more stores located internationally in the Dominican Republic, the United Kingdom, and Egypt. Based in Scottsdale, Arizona, at the time of its acquisition by MTY Food Group, the chain operated 332 locations in the United States and abroad, most of which are franchised. In the Fall of 2018, SweetFrog was acquired by a wholly owned subsidiary of Canada-based MTY Food Group Inc. The Sweet Frog restaurant's interiors are painted pink and green, and the typical store consists of seven or eight frozen yogurt machines, toppings bars, and merchandise, much of which is centered on Sweet Frog's mascots "Scoop" and "Cookie." The "FROG" part of the name, according to Cha, is actually an acronym for "Fully Rely on God". ![]() Cha founded Sweet Frog on Christian principles. He opened the first Sweet Frog shop in Richmond, Virginia in 2009, at a time when the United States economy was in a recession. Derek Cha, who immigrated to the United States from South Korea at the age of 12, is the founder of Sweet Frog. Sweet Frog customers create their own soft-serve frozen yogurt with numerous flavors and toppings from which to choose. Sweet Frog (stylized as sweetFrog - Premium Frozen Yogurt) is a chain of frozen yogurt retail restaurants owned and operated by Sweet Frog Enterprises, LLC. Scoop & Cookie promoting Sweet Frog's first Chicago area restaurant in Frankfort, IL.
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